{"id":2102,"date":"2025-07-31T16:48:34","date_gmt":"2025-07-31T16:48:34","guid":{"rendered":"https:\/\/wegetfinancing.com\/blog\/?p=2102"},"modified":"2025-12-08T19:03:37","modified_gmt":"2025-12-08T19:03:37","slug":"smart-bnpl-stephane-touboul","status":"publish","type":"post","link":"https:\/\/wegetfinancing.com\/blog\/smart-bnpl-stephane-touboul\/","title":{"rendered":"Smart BNPL & Retail Growth \u2013 An Expert Video Series with St\u00e9phane Touboul"},"content":{"rendered":"\n

Do you see Buy Now Pay Later as just another payment method \u2014 or as a powerful growth lever for your store?
As more and more retailers embrace consumer financing<\/strong>, the reality is clear: the solution you choose, the technology behind it, and the way it\u2019s implemented can make a massive difference in performance. In 2025, Smart BNPL is setting the standard<\/strong>, while outdated financing models fall behind.<\/p>\n\n\n\n

Whether in-store or online, successful sales today rely on more than just good products \u2014 they require a frictionless customer journey. And in that journey, the checkout has become a strategic touchpoint: a moment where smart payment options like BNPL can boost conversions\u2026 or, if poorly handled, cause cart abandonment<\/a>.<\/p>\n\n\n\n

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Smart BNPL: A Take from a Financing Expert<\/h2>\n\n\n\n
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\u201cA great Buy Now Pay Later solution doesn\u2019t compete with credit cards \u2014 it completes them.\u201d<\/strong> \u2014 St\u00e9phane Touboul
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So what if Buy Now Pay Later wasn\u2019t just a payment method \u2014 but a real growth engine embedded into your checkout strategy? <\/p>\n\n\n\n

As installment plans offer consumers flexible ways to manage their payments, the credit experience itself becomes part of the broader purchase journey<\/strong>. That\u2019s why the technology, the flow, and the level of personalization all matter in modern consumer financing. At checkout, seamless multi-lender funnels<\/strong> and tailored financing options<\/strong> are no longer nice-to-haves \u2014 they\u2019re essential. We dive deeper into this topic in our BNPL Platforms & Personalization overview<\/a>, where we explore how smarter decisioning and tailored offers impact approvals and revenue.<\/p>\n\n\n\n

When done right, BNPL doesn\u2019t just convert more sales. It also builds trust<\/strong>, improves customer loyalty and CLV<\/a>, and encourages repeat purchases. A lot of this evolution is driven by younger shoppers, as shown in our Gen Z & Millennials BNPL 2025 overview<\/a>. These generations\u2019 expectations are now reshaping what \u201cgood financing\u201d looks like.<\/p>\n\n\n\n

In this expert video series, St\u00e9phane Touboul (CEO, WeGetFinancing) breaks down the mindset, tools, and innovations behind a Smart BNPL approach \u2014 one that improves approvals, enhances customer satisfaction, and powers retail growth.<\/p>\n\n\n\n

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