{"id":59,"date":"2023-11-10T21:22:34","date_gmt":"2023-11-10T21:22:34","guid":{"rendered":"https:\/\/wegetfinancing.com\/blog\/?p=59"},"modified":"2026-01-19T20:32:00","modified_gmt":"2026-01-19T20:32:00","slug":"how-a-multiple-lender-bnpl-solution-can-decrease-cart-abandonment","status":"publish","type":"post","link":"https:\/\/wegetfinancing.com\/blog\/how-a-multiple-lender-bnpl-solution-can-decrease-cart-abandonment\/","title":{"rendered":"How a Multiple lender BNPL solution can decrease cart abandonment?"},"content":{"rendered":"\n<p>E-commerce merchants lose <strong>18-billion dollars\u2019 worth of business to cart abandonment<\/strong> each year. Cart abandonment refers to an online shopper who did not move forward with a purchase in their cart. In response to this growing issue, many merchants believe they need to sacrifice their margins to protect their volume. For this reason, investing in a <strong>consumer finance product <\/strong>can help merchants combat this problem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Important Factors Leading to Cart Abandonment <\/h2>\n\n\n\n<p>Unexpected shipping costs, complicated checkouts, lack of payment methods and negative peer reviews can all lead to cart abandonment. <strong>Investing in the right POS financing solution can help merchants<\/strong> convert more sales and decrease cart abandonment.<\/p>\n\n\n\n<p>Many of these drop-offs are also caused by one-size-fits-all financing flows \u2014 something modern BNPL platforms solve through personalization, as detailed in our <a href=\"\/blog\/bnpl-platforms-personalization-strategies\/\">BNPL personalization guide<\/a>.<\/p>\n\n\n\n<p>These friction points become even more visible during peak shopping periods like Black Friday and Cyber Week. Our <a href=\"https:\/\/wegetfinancing.com\/blog\/black-friday-bnpl-growth-2025\/\">Black Friday 2025 BNPL analysis<\/a> shows how multi-lender coverage and real-time approvals can dramatically reduce abandonment when traffic surges and shoppers expect instant financing decisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unexpected Shipping Costs <\/h3>\n\n\n\n<p>According to Shopify.com, unexpected shipping costs are one of the main reasons for cart abandonment. <strong>Shipping costs can increase the average order size by 10%<\/strong>. Consequently, this can push customers to downgrade to a less expensive item or off the checkout page altogether.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size\"><em>A BNPL payment gateway, like WeGetFinancing, allows customers to bundle the shipping costs into their financing payment. This will help prevent any type of sticker shock at the checkout page. A multiple lender BNPL solution will lead to a variety of financing options, allowing them to roll their shipping costs into the payment.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe loading=\"lazy\" title=\"Ecommerce and Cart Abandonment: Did you forget something?\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/KGqnstid66s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption class=\"wp-element-caption\">Buy Now Pay Later Solution and Card Abandonment: Do the Right Thing<\/figcaption><\/figure>\n\n\n\n<p>Moreover, merchants might also send shoppers who abandoned their cart a follow-up email. Often times, these emails are titled \u201cDid you forget something?\u201d A <strong>multiple lender, consumer financing solution<\/strong> can tell customers exactly what their payment will be. <\/p>\n\n\n\n<p>For example, \u201cbuy everything in your cart for $100 a month. The right consumer financing solution can lessen the time your customer spends at the checkout. This gives customers more choices better suited to their specific needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Complicated Checkouts and Unadaptable Financing Options<\/h3>\n\n\n\n<p>According to PYMNTS.com,<strong>73% of customers will never return to a webstore if they had a bad checkout experience<\/strong>. Congested checkout pages-filled with too many financing options -can create confusion for the customer. <\/p>\n\n\n\n<p>Most consumers do not know the difference between a BNPL lender, a white-labeled credit card and a lease. If they are presented with too many options, they will not know which lender is the best option for their specific lifestyle. Furthermore, if a customer needs to fill out multiple applications to compare the monthly payments for each lender, then they may abandon their cart. <\/p>\n\n\n\n<p>However, a<strong> multiple lender BNPL payment gateway <\/strong>allows the customer to fill out one application where customers can compare <strong>multiple financing options<\/strong>, side-by-side, for which they are already approved, helping merchants convert more applicants into customers.<\/p>\n\n\n\n<p>What often remains unseen is what happens <em>inside<\/em> the financing decision itself. When applicants are rejected or misrouted, merchants typically only see abandonment \u2014 not the financing friction that caused it. Running a <a href=\"https:\/\/wegetfinancing.com\/blog\/bnpl-check\/\">BNPL Performance Check<\/a> helps identify where approval gaps and routing mismatches quietly limit conversion.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Positive Impact of a BNPL Multiple Lender Gateway at the Checkout<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Increase your valuable payment methods<\/h3>\n\n\n\n<p>One lender cannot underwrite every customer. <strong>Multiple financing options are imperative in this evolving <a href=\"https:\/\/wegetfinancing.com\/blog\/bnpl-solutions-commerce-platforms-2024\/\">ecommerce market<\/a><\/strong>. To reach and capture today\u2019s consumer, merchants need to have several options in a centralized, easy-to-access location. According to PYMNTS.com, 60% of consumers will leave a merchant\u2019s website if their preferred payment method is not available.<\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size\"><em>Multiple lender BNPL gateways gives the modern day consumer what they value most, options. Without options, merchants risk losing their hard- earned customers to cart abandonment. Multiple lender gateways, like WeGetFinancing, give the merchant and the customer everything they need to increase their conversion rate. <\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"483\" src=\"https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2023\/11\/how-BNPL-solutions-can-decrease-cart-abandonnement-001.jpg\" alt=\"Decrease abandoned cart with a great BNPL solution\" class=\"wp-image-97\" srcset=\"https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2023\/11\/how-BNPL-solutions-can-decrease-cart-abandonnement-001.jpg 846w, https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2023\/11\/how-BNPL-solutions-can-decrease-cart-abandonnement-001-300x171.jpg 300w, https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2023\/11\/how-BNPL-solutions-can-decrease-cart-abandonnement-001-768x438.jpg 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Avoid Negative Peer Reviews<\/h3>\n\n\n\n<p>Online reviews matter. According to mobal.io, Google is the fastest-growing review platform. A study conducted by Bright Local pointed out that <strong>82% of customers read reviews before moving forward with a purchase<\/strong>. Consequently, merchants are often blamed for the mistakes of their consumer financing partners, which is why partnering with the right BNPL solution matters more than ever.<\/p>\n\n\n\n<p>The quality of the merchant\u2019s product, the exceptional customers service and the efforts made by the merchant to ensure their customer had a nice buying experience can dissolve into a \u201cguilty by association\u201d charge if their lending partner did not match their same level of service. If a merchant\u2019s customer leaves a <strong>bad review on Google about their financing provider<\/strong>, then they risk losing their customer to cart abandonment. <\/p>\n\n\n\n<p class=\"has-vivid-cyan-blue-color has-text-color has-medium-font-size\"><em>Merchants spend a lot of resources to attract a visitor to their website, which is why a multiple lender POS financing solution that supports the merchant\u2019s brand and customer is a necessity in this market.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Importance of Picking the Right BNPL, Multiple Lender Payment Gateway<\/h2>\n\n\n\n<p>Shopping cart abandonment is on the rise. However, with the<strong>right financing partner and installment providers<\/strong>, ecommerce merchants can increase their overall sales, average order value and conversion rates. <\/p>\n\n\n\n<p>Taking advantage of the growing BNPL financing solutions and multiple lender payment gateways will help merchants reduce their exposure to shopping cart abandonment. These solutions will help unexpected shipping costs, complicated checkouts, lack of payment methods and negative peer reviews. <\/p>\n\n\n\n<p>If customers are presented with <a href=\"https:\/\/wegetfinancing.com\/blog\/consumer-financing-for-ecommerce\/\">advantaged consumer financing<\/a> a payment that is compatible with their lifestyle, then they are more likely to move forward with the sale and stay loyal to a merchant much longer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce merchants lose 18-billion dollars\u2019 worth of business to cart abandonment each year. Cart abandonment refers to an online shopper who did not move forward with a purchase in their cart. In response to this growing issue, many merchants believe they need to sacrifice their margins to protect their volume. For this reason, investing in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[31,3,28,49,24,6,32,27,30,10,26],"class_list":["post-59","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-financing-and-bnpl-solutions","tag-bnpl","tag-bnpl-market","tag-bnpl-payment-gateway","tag-bnpl-solutions","tag-cart-abandonnment","tag-consumer-financing","tag-merchants","tag-multple-lender","tag-payment-gateway","tag-pos-financing","tag-wegetfinancing","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How the right BNPL solution can decrease cart abandonnement ?<\/title>\n<meta name=\"description\" content=\"The right BNPL solution can help e-commerce merchants combat the 18-billion 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