{"id":702,"date":"2025-01-15T20:55:54","date_gmt":"2025-01-15T20:55:54","guid":{"rendered":"https:\/\/wegetfinancing.com\/blog\/?p=702"},"modified":"2026-04-09T19:10:47","modified_gmt":"2026-04-09T19:10:47","slug":"in-store-payment-bnpl-gateways-in-2025","status":"publish","type":"post","link":"https:\/\/wegetfinancing.com\/blog\/in-store-payment-bnpl-gateways-in-2025\/","title":{"rendered":"In-Store Payment &amp; Advanced BNPL Gateways: A New Trend"},"content":{"rendered":"\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-a1e7113e8bfc97b3c2966c751c858669\"><em><strong>E-commerce has long been the sweet spot for Buy Now Pay Later solutions but it&#8217;s evolving\u2014and rapidly<\/strong><\/em>.<\/p>\n\n\n\n<p>As a BNPL company, we know that e-commerce is the heartbeat of the industry\u2026 but for how long? E-commerce has long been the sweet spot for both a smart Buy Now Pay Later gateway and single lenders <sup data-fn=\"466ff089-821b-428d-b71d-ee8c37fb5354\" class=\"fn\"><a id=\"466ff089-821b-428d-b71d-ee8c37fb5354-link\" href=\"#466ff089-821b-428d-b71d-ee8c37fb5354\">1<\/a><\/sup>. But if you think BNPL solutions are only for online shopping, think again. It&#8217;s evolving\u2014and rapidly. But why should you care?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Buy Now Pay Later: Filling the Gap in Ecommerce Payment Solutions<\/strong><\/h2>\n\n\n\n<p>When BNPL solutions first hit the scene, they filled a significant gap in the market. <strong>Before Buy Now Pay Later, the choices for financing were limited to in-store<\/strong>\u2013 with stacks of paperwork necessary for approval. It was clunky, time-consuming, and not easily available to e-commerce. But when BNPL emerged, it offered a more efficient, flexible solution. For the first time, shoppers could access consumer financing instantly during the checkout process without the hassle of traditional paperwork.<\/p>\n\n\n\n<p>Today, a solid BNPL gateway is practically ubiquitous in the digital world. If you shop online, you&#8217;ve definitely seen some kind of BNPL checkout whether it&#8217;s from WeGetFinancing or another provider. But, as with all great innovations, BNPL\u2019s success online has sparked a bigger question: what next?<\/p>\n\n\n\n<p>The answer? <strong>BNPL companies are now eyeing new (or rather, old) horizons\u2014brick-and-mortar stores<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a> <strong>The Struggle of In-Store Payments: Buy Now Pay Later<\/strong><\/h3>\n\n\n\n<p>As Buy Now Pay Later companies evolved, one thing became clear: <strong>in-store financing<\/strong> had been left behind. Think back to 20 years ago when you were handed a form to finance your mattress. Odds are, that same form is still being used today, only with a few tweaks. The problem? <strong>Customer expectations and needs have changed drastically<\/strong>. Attention spans have shrunk, patience has dwindled, and people simply don\u2019t want to sit through mountains of paperwork for the chance of a denial.<\/p>\n\n\n\n<p>In-store consumer financing can limit customers to just one option: one lender, one approval process. But we all know: one size doesn\u2019t fit all. Different customers have different needs and the old-fashioned process just isn\u2019t cutting it anymore. One way to understand the impact is to <a href=\"https:\/\/wegetfinancing.com\/blog\/bnpl-calculator\/\">simulate how financing affects approval rates and conversion<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why It Matters for Your Business: Modernizing Payment Solutions and In-Store Financing<\/strong><\/h3>\n\n\n\n<p>As a retailer, your consumer financing options say more about your business than you might realize. If you\u2019re still relying on outdated consumer financing processes at checkout, customers will notice. When you use archaic systems, it tells customers you\u2019re not keeping up with the times. It\u2019s like showing up to a party in a tuxedo from 1995\u2014it\u2019s not a good look. By simply updating your checkout process, you can change the way customers perceive your business. It\u2019s an easy fix with big potential rewards.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"846\" height=\"483\" src=\"https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2025\/01\/Buy_Now_Pay_Later_In-store_payment_innovation_2025.jpg\" alt=\"BNPL in-store, innovation 2025\" class=\"wp-image-705\" srcset=\"https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2025\/01\/Buy_Now_Pay_Later_In-store_payment_innovation_2025.jpg 846w, https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2025\/01\/Buy_Now_Pay_Later_In-store_payment_innovation_2025-300x171.jpg 300w, https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2025\/01\/Buy_Now_Pay_Later_In-store_payment_innovation_2025-768x438.jpg 768w\" sizes=\"auto, (max-width: 846px) 100vw, 846px\" \/><figcaption class=\"wp-element-caption\">Buy Now Pay Later In-Store : An Incoming New Trend for 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Are Your Customers Asking for BNPL Gateways In-Store?<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-958f8690b510aeadb5ddadef43286364\"><strong> &#8220;58% of durable goods buyers are still opting for consumer financing&#8221;<\/strong>&#8211; Source Pymnts.com <\/p>\n<\/blockquote>\n\n\n\n<p>Durable goods shoppers (think <a href=\"https:\/\/wegetfinancing.com\/blog\/buy-now-pay-later-furniture\/\">furniture<\/a>, home appliances, <a href=\"https:\/\/wegetfinancing.com\/blog\/revolutionizing-the-pc-gaming-industry-with-bnpl-solutions\/\">PC gaming market and PC financing<\/a>, and consumer electronics) are still doing the majority of their shopping in stores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>57% of furniture sales are still happening in person <sup data-fn=\"320ca75e-09b5-466c-b6d6-c303ec30eb76\" class=\"fn\"><a id=\"320ca75e-09b5-466c-b6d6-c303ec30eb76-link\" href=\"#320ca75e-09b5-466c-b6d6-c303ec30eb76\">2<\/a><\/sup><\/li>\n\n\n\n<li>67% of major appliance sales are made in physical stores <sup data-fn=\"38c3618d-85ce-4c6e-af3f-72ec15e94592\" class=\"fn\"><a id=\"38c3618d-85ce-4c6e-af3f-72ec15e94592-link\" href=\"#38c3618d-85ce-4c6e-af3f-72ec15e94592\">3<\/a><\/sup><\/li>\n\n\n\n<li>61% of consumer electronics purchases are happening at brick-and-mortar locations<sup> <\/sup><sup data-fn=\"a49423d4-50c6-4b0a-b78c-752c6a3ca975\" class=\"fn\"><a id=\"a49423d4-50c6-4b0a-b78c-752c6a3ca975-link\" href=\"#a49423d4-50c6-4b0a-b78c-752c6a3ca975\">4<\/a><\/sup><\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s the kicker\u2013<strong> 58% of durable goods buyers are still opting for consumer financing<\/strong>. For in-store retailers, especially those in the durable goods space, this represents a huge opportunity. The need for in-store financing has remained steadfast, and it\u2019s time to provide a better solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a> <strong>BNPL Solutions in Store: The Trend is Here<\/strong><\/h3>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-cdf22b0675afff45c1076ea023e8cabe\"><strong>Despite the demand, only 18.1% of US retailers offer BNPL as an in-store payment solution<\/strong> &#8211; Source Pymnts.com<\/p>\n<\/blockquote>\n\n\n\n<p>It\u2019s no surprise that <strong>BNPL solutions are starting to reshape in-store consumer financing<\/strong>. And when we say reshape, we mean completely overhaul it for the better. The old system of filling out forms, waiting for approval, and getting rejected is a thing of the past. Or at least it <em>should <\/em>be. Today, a good <a href=\"https:\/\/wegetfinancing.com\/blog\/consumer-financing-for-ecommerce\/\">BNPL partner<\/a> offers a streamlined, quick online application that gives customers multiple approval options instantly. That\u2019s a major upgrade from the old ways of consumer financing.<\/p>\n\n\n\n<p>And let\u2019s not forget the numbers\u2014customers clearly want BNPL solutions in-store. A full 46% of department store customers would be willing to switch to a retailer that offered BNPL at checkout. Yet,<strong> despite the demand, only 18.1% of US retailers offer BNPL as an in-store payment solution<\/strong> <sup data-fn=\"19dad6b1-ab37-40ba-a63c-e735abbfd101\" class=\"fn\"><a id=\"19dad6b1-ab37-40ba-a63c-e735abbfd101-link\" href=\"#19dad6b1-ab37-40ba-a63c-e735abbfd101\">5<\/a><\/sup>.<\/p>\n\n\n\n<p>Why is this happening? The simple answer is that <strong>BNPL\u2019s reach to the in-store world has only recently gained momentum<\/strong>. Retailers are still coming around to the idea that BNPL solutions can offer value in-store just like it does online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a> <strong>The Technology to Make BNPL Checkout Happen<\/strong><\/h3>\n\n\n\n<p>The good news is that the technology to make BNPL in-store a reality is finally here. The rise of digital payment solutions like <a href=\"https:\/\/wegetfinancing.com\/blog\/bnpl-in-store-digital-wallets\/\">SensePass in partnership with WeGetFinancing&#8217;s BNPL gateway<\/a> now makes it easier for retailers to offer instant financing approvals. Customers no longer have to wade through paperwork or wait days to find out if they\u2019ve been approved. A quick online application allows them to see multiple offers right away, making the process faster, smoother, and more convenient.<\/p>\n\n\n\n<p>For retailers, this means <strong>better customer satisfaction<\/strong>, <strong>higher conversion rates<\/strong>, and <strong>fewer abandoned carts<\/strong>. After all, who wants to spend hours filling out forms? No one\u2013 especially when they could simply tap a few buttons on their digital wallet and get instant approval.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>BNPL Solutions: Your Competitors Are Already On It<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote has-vivid-cyan-blue-color has-text-color has-link-color has-medium-font-size wp-elements-acf75577e503d9e5b5529ef4f861c61e is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Major retailers like Wayfair, Best Buy, Target, and Origin PC are adopting BNPL solutions as part of their in-store payment options<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<p>The trend toward BNPL in-store is picking up steam, and your competitors are already taking note. Major retailers like Wayfair, Best Buy, Target, and Origin PC are adopting BNPL solutions as part of their in-store payment options. These companies recognize the value of multi-lender solutions, and they\u2019re acting quickly to meet the demand. Don\u2019t let your competition get ahead of you.<\/p>\n\n\n\n<p>Customers notice these changes. They see when a retailer is ahead of the curve, offering fast and easy payment solutions that cater to their needs. If your competitors are providing BNPL in-store, and you\u2019re not, it\u2019s time to reconsider your approach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s Your Move?<\/strong><\/h2>\n\n\n\n<p>A single lender can&#8217;t cover the diverse financing expectations of each and every customer. The time has come for advanced Buy Now Pay Later Solutions to offer a seamless checkout process, large variety of quality lenders, and tailor-made options. There&#8217;s no doubt that a BNPL gateway is already the future of consumer financing, both online and in-store. It offers an opportunity to modernize your business and stay competitive in a rapidly evolving market.<\/p>\n\n\n\n<figure class=\"wp-block-embed alignright is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe loading=\"lazy\" title=\"Live business Seminar : Payment Innovations in 2025\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/GbajXyU87Lg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s not just about offering financing options anymore\u2014it\u2019s about offering the right financing options in the right way. Customers are expecting it, and your competitors are already jumping on board. Don\u2019t let your business get left behind. Embrace the BNPL revolution, and start offering customers the seamless, flexible payment solutions they want\u2014whether they\u2019re shopping online or in-store. The time to act is now.<\/p>\n\n\n\n<p>In case you missed it, we\u2019re hosting an <strong>exclusive live webinar on January 21st<\/strong> for professionals interested in payment innovations, both online and in-store. The session will cover key topics, including <a href=\"https:\/\/www.linkedin.com\/events\/7280689957042630657\/comments\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">upcoming Retail Payment Innovations for 2025<\/a>. We\u2019re excited to have Danny Westheimer, VP of Sales and Digital Payment expert at Sensepass, as our guest speaker. We hope you can join us!<br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Notes<\/strong><\/p>\n\n\n<ol class=\"wp-block-footnotes\"><li id=\"466ff089-821b-428d-b71d-ee8c37fb5354\">See <a href=\"https:\/\/wegetfinancing.com\/blog\/bnpl-solutions-commerce-platforms-2024\/\">BNPL Solutions and Ecommerce Platforms in 2024<\/a> <a href=\"#466ff089-821b-428d-b71d-ee8c37fb5354-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"320ca75e-09b5-466c-b6d6-c303ec30eb76\">Porchgroupmedia.com, furniture markets trends <a href=\"#320ca75e-09b5-466c-b6d6-c303ec30eb76-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"38c3618d-85ce-4c6e-af3f-72ec15e94592\"><a href=\"https:\/\/www.hiri.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">hiri.org<\/a>  <a href=\"#38c3618d-85ce-4c6e-af3f-72ec15e94592-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><li id=\"a49423d4-50c6-4b0a-b78c-752c6a3ca975\">Pymnts.com  durable goods buyers use financing or leasing programs  (2022) <a href=\"#a49423d4-50c6-4b0a-b78c-752c6a3ca975-link\" aria-label=\"Jump to footnote reference 4\">\u21a9\ufe0e<\/a><\/li><li id=\"19dad6b1-ab37-40ba-a63c-e735abbfd101\"><a href=\"https:\/\/www.pymnts.com\/buy-now-pay-later\/2024\/brick-and-mortar-shoppers-struggle-find-bnpl-options\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pymnts.com <\/a>Buy Now Pay Later, Brick and mortar shoppers struggle to find BNPL options (2024) <a href=\"#19dad6b1-ab37-40ba-a63c-e735abbfd101-link\" aria-label=\"Jump to footnote reference 5\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>E-commerce has long been the sweet spot for Buy Now Pay Later solutions but it&#8217;s evolving\u2014and rapidly. As a BNPL company, we know that e-commerce is the heartbeat of the industry\u2026 but for how long? E-commerce has long been the sweet spot for both a smart Buy Now Pay Later gateway and single lenders 1. [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"[{\"content\":\"See <a href=\\\"https:\/\/wegetfinancing.com\/blog\/bnpl-solutions-commerce-platforms-2024\/\\\">BNPL Solutions and Ecommerce Platforms in 2024<\/a>\",\"id\":\"466ff089-821b-428d-b71d-ee8c37fb5354\"},{\"content\":\"Porchgroupmedia.com, furniture markets trends\",\"id\":\"320ca75e-09b5-466c-b6d6-c303ec30eb76\"},{\"content\":\"<a href=\\\"https:\/\/www.hiri.org\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">hiri.org<\/a> \",\"id\":\"38c3618d-85ce-4c6e-af3f-72ec15e94592\"},{\"content\":\"Pymnts.com  durable goods buyers use financing or leasing programs  (2022)\",\"id\":\"a49423d4-50c6-4b0a-b78c-752c6a3ca975\"},{\"content\":\"<a href=\\\"https:\/\/www.pymnts.com\/buy-now-pay-later\/2024\/brick-and-mortar-shoppers-struggle-find-bnpl-options\/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener nofollow\\\">Pymnts.com <\/a>Buy Now Pay Later, Brick and mortar shoppers struggle to find BNPL options (2024)\",\"id\":\"19dad6b1-ab37-40ba-a63c-e735abbfd101\"}]"},"categories":[1],"tags":[62,49,4,6,139,138,61],"class_list":["post-702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pos-financing-and-bnpl-solutions","tag-bnpl-gateway","tag-bnpl-solutions","tag-buy-now-pay-later","tag-consumer-financing","tag-in-store-financing","tag-in-store-payment","tag-payment-solutions","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BNPL In-Store Payments: Boost Retail Conversion<\/title>\n<meta name=\"description\" content=\"Discover how BNPL and payment gateways help retailers improve approval rates, increase conversion, and boost in-store sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wegetfinancing.com\/blog\/in-store-payment-bnpl-gateways-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNPL In-Store Payments: Boost Retail Conversion\" \/>\n<meta property=\"og:description\" content=\"Discover how BNPL and payment gateways help retailers improve approval rates, increase conversion, and boost in-store sales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wegetfinancing.com\/blog\/in-store-payment-bnpl-gateways-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"WeGetFinancing - The Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-15T20:55:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T19:10:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wegetfinancing.com\/blog\/wp-content\/uploads\/2025\/01\/Buy_Now_Pay_Later_In-store_new_payment_trend_in_2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"846\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Carissa Civitello\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Carissa Civitello\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/wegetfinancing.com\/blog\/in-store-payment-bnpl-gateways-in-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/wegetfinancing.com\/blog\/in-store-payment-bnpl-gateways-in-2025\/\"},\"author\":{\"name\":\"Carissa Civitello\",\"@id\":\"https:\/\/wegetfinancing.com\/blog\/#\/schema\/person\/1f9841413f53e0e92b402d5761fbd2bc\"},\"headline\":\"In-Store Payment &amp; 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