For many consumers, financing has become an important part of the buying process. This is especially true in sectors such as appliances, furniture, electronics, and home improvement, where shoppers may face purchases ranging from a few hundred to several thousand dollars.
As consumer expectations continue to evolve, retailers are looking for new ways to expand access to payment solutions and improve approval coverage. Against this backdrop, WeGetFinancing is pleased to support Town Appliance by adding its gateway to the checkout experience.
The move reflects a broader trend across retail: helping consumers access a wider range of lending and installment options while creating more opportunities for shoppers to find a suitable financing solution at checkout.
By connecting merchants to multiple lenders through a single integration, modern gateway solutions can help more shoppers find financing options that fit their needs while maintaining a streamlined purchase experience.
More Than 45 Years Serving Home Appliance Customers
Since 1979, Town Appliance has built a reputation as a trusted retailer for kitchen appliances, laundry equipment, refrigeration systems, and premium home appliance brands.
Today, the company serves homeowners, contractors, and renovation projects across a wide range of appliance categories. Appliance purchases often involve significant budgets. As a result, financing flexibility has become an increasingly important part of the shopping experience.
Why Financing Matters in the Appliance Industry
Similar to the furniture industry, home appliances remain one of the retail categories where consumer financing plays the most important role.
Industry data consistently shows that furniture and home appliances rank among the most common categories for financing and BNPL purchases. According to consumer spending research, furniture and home décor account for approximately 26% of BNPL purchases, while home appliances represent another 22% (see BNPL Furniture: Figures, Facts & Forecasts, a take on the market).
For retailers operating in these sectors, financing is no longer simply another payment option. It has become an important part of how consumers evaluate and complete larger purchases.
Modern Financing Solutions Expand Consumer Choice
Historically, many retailers relied on a single financing provider or store credit program to support these purchases. While these programs continue to play an important role, advances in checkout technology now allow merchants to offer consumers access to a broader range of financing options, as well as faster processes.
As a result, retailers can offer financing through multiple lending partners instead of relying on a single approval path. The objective is simple: help more customers find suitable financing while keeping the checkout experience straightforward.
“One lender won’t fit every customer. That’s especially true in categories like appliances and furniture, where purchase amounts can vary significantly. The idea behind a multi-lender approach is simple: give customers more opportunities to find financing that works for them.“
— Stéphane Touboul, CEO of WeGetFinancing.
Financing Flexibility at Checkout
Town Appliance customers can now find WeGetFinancing directly within the checkout flow, providing access to a network of lenders through a single, streamlined experience.
Related Resources
- Consumer Financing: How It Became a Business Driver
- BNPL for Furniture Retailers: A Game Changer Through STORIS
- From BNPL to Loyalty: How Consumer Financing Boosts CLV
The WeGetFinancing Editorial Team
Expert insights on BNPL, consumer financing, and retention strategies.
